I had the privilege of attending this year’s San Francisco Smashing Conference in early April where I listened to presentations from founders, designers, and front-end developers.
Recently Grio’s design team has adopted Lean UX that enabled us to expand our design toolbox in the following ways:
- Conduct in-depth Discovery and Research to define the products
- Inject a user-centric design focus
- Incorporate “deep collaboration” internally, as well as with our clients
Design is complex in its subjectivity and individual expression, perception and interpretation. However, what many non-designers don’t know is there are fundamental principles that trained designers must perfect before running wild with paint brush in hand… or stylus