In this week post I decided to do something a little different. Being a designer, I am used to drawing more than writing. So, here I am drawing. . . I hope you guys enjoy.
Typography (from the Greek words τύπος(typos) = form and γραφή(graphy) = writing) is the art and technique of arranging type in order to make language visible.
Typography is an under-appreciated art form which is used most often and probably understood the least. Typography is of high importance for printing and screening, as well as for websites. Some of you are probably wondering just why I am making such a big deal about typography and why should folks in the web industry, like us, care about typography. Let me tell you this: “web design is 95% typography“.
You might not be aware of it yet, however SFMOMA (the San Francisco Museum Of Modern Art) is currently hosting Dieter Rams’s “Less but Better” product exhibit.
You might also not be aware of who Dieter Rams is, since he is not directly related to the software industry.
Indeed, for almost 40 years Dieter Rams was Chief of Design at Braun’s: he designed record players, razors, radio sets, etc.