You might think that Facebook and Twitter are already occupying the social media space world wide, However, in China they are blocked. When it comes to Social Media Marketing in China, you must use different tones to communicate with your Chinese audience on their own Social Media platforms, such as Weibo (equivalent of Facebook and Twitter in China), especially Sina Weibo, Tencent Qzone (equivalent of Facebook and Twitter in China), Tencent QQ (Instant Message tools), Tencent Wechat (Mobile communication and private social networking app), Renren (equivalent of Facebook in China) and Youku & Tudou (equivalent of YouTube in China).
Upon hearing the term cross-cultural UX design most people might be unsure what it means and find it a mouthful to say. As the name suggests, cross-cultural UX design is when designers create a product that can be an enjoyable user experience for all people of all countries and cultures throughout the world. It makes sense that this is a relatively unknown and new term as it has only been used in recent years as our world experiences rapid globalization. Below I put together 6 major points to take into consideration when designing cross-cultural user experiences.