How to Build a Killer MVP App, Step 3: Market Discovery Phase – Using Market Analysis to Gain Leverage Over the Competition
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Over the last 15 years, Grio has collaborated with companies of all sizes to create hundreds of exceptional software solutions. Though there is no one-size-fits-all solution when it comes to building an app, we’ve discovered that starting your journey with your Minimum Value Product (MVP) is a great way to set yourself up for long-term success. In this blog series, we are taking our hard-won wisdom and sharing Grio’s ten essential steps for building a killer MVP.
In last week’s post, How to Build a Killer MVP, Step 2: User Discovery- Letting User Needs Inspire Epics, we explored how identifying users and their needs can help you create epics that set your MVP apart from the competition.
In this week’s blog post, we cover the third step for building a killer MVP: Market Discovery. We discuss how conducting market analysis can help you identify your primary market and find what differentiates your product from the competition.