Working as developers, we are focused on the low level technical details of a product, being that a website or an app. This heads down approach often makes us not to pay attention to many high level details that are crucial to bring our product to success. The typical path for a developer, at least at the beginning, is to build an app, put it on the store and then see it fail miserably. If that has happened to your app, then this post is for you!

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