Have you ever stopped to ponder how certain things—Rebecca Black’s “Friday,” the ALS Ice Bucket Challenge, Fidget Spinners, or Planking—manage to take society by storm? Why these things, and not the trillions of other trends, seem to captivate us? If so, you’re not alone.
As creators and developers, we are constantly coming up with new ideas for what we believe will be the next big product. However, creating the hottest product on the market is about more than just having a big idea; it is about engineering the product/market fit to ensure that you have an item that users cannot live without. In this post, I will be outlining a systematic approach you can take to product/market fit, as well as examining a case study on this process. Another great source of information on the topic is the original post written by Rahul Vohra, the founder of the company in the case study, Superhuman.