Leveraging AI After App Deployment

Congratulations- you’ve launched your app! The work is finally done… right? Wrong. Once your app is deployed, maintenance and enhancements are regularly required to keep it running smoothly.

While these tasks have typically required a continual influx of time and money, artificial intelligence (AI) tools are now allowing app owners to automate many of these repetitive processes. In this blog, we will examine how you can leverage AI to maximize your success after your app launches. 

Release

Let’s begin by looking at how AI can streamline your release process. Launching an app is a stressful time. Even if you’ve performed your quality assurance testing, dotted your i’s, and crossed your t’s, unexpected issues can arise when you open your app to the world. 

While AI cannot fully prevent these problems, it can provide another set of eyes to identify and address issues before they arise by: 

• Providing Real-Time Analytics During Your Release: Where launches typically rely on developers to collect and organize data before it can be analyzed, AI is able to provide real-time insights into user data. This allows developers to identify and address issues before they occur or as they are occurring, minimizing user interruptions and maximizing user experience. 
• Performing Automated Anomaly Detection and Correction: Before an app is launched, developers can predict where users will spend their time within the app, but they won’t have real user data to confirm their hypotheses. Therefore, once an app is launched, developers may need to make quick changes to things like resource allocations to keep the app running smoothly. However, AI can automatically update resource allocation as data is collected to prevent app crashes or delays for users. AI can also address anomalies in how the app is running to prevent issues before they occur. 
• Customizing Releases Based on User Data: Because AI can analyze data in real time, it can immediately begin customizing user experiences once the app is launched. 
• Creating User-Targeted Marketing: Everyone hopes that when an app is released, users will immediately begin logging in and using the product. In order for that to happen, a successful marketing campaign is paramount. With a couple of short prompts, AI can analyze your user profiles and help you create a marketing campaign that is tailored to your target audience. From social media posts to videos to long-form content, AI can help you create the visuals and text that will successfully sell your app and make your release an instant success.    

CI/CD

Continuous integration/ continuous deployment (CI/CD) is a development strategy that allows you to accelerate your design and deployment pipeline for software updates. AI integrations can support automation at various stages of the software development process, such as automating code creation, quality assurance test design and management, and deployment assessments. By leveraging AI tools in your CI/CD pipelines, you can shorten the development cycle for new software releases and software updates, allowing your software to stay up-to-date with the latest trends.

Maintenance

No matter how flawless your software is when it’s deployed, regular maintenance will still be required. Whether you’re performing security updates or bug fixes, staying on top of maintenance will allow you to minimize user inconveniences and optimize your software’s reliability. 

AI tools can help you manage your software’s maintenance by:

• Automating repetitive tasks, such as bug identification and debugging. 
• Identifying threats to your privacy and security or that of your users. 
• Performing real-time data analytics to identify issues early so that developers can address them before they require major fixes. 
• Perform predictive analytics by analyzing code and monitoring user trends so that you can complete necessary maintenance before issues ever arise.  

Enhancements

Technology is quickly advancing, which means your app will need regular enhancements to keep up. Whether it’s switching to the latest version of your software, releasing new offerings to meet your users’ needs, or performing a brand refresh, continual improvements are the name of the game. 

Luckily, AI integrations have the potential to make these requirements enhancements far more manageable. AI tools can help you quickly and effectively write new code, test new features, and manage your deployment. AI can even help you create an effective marketing strategy to promote your upcoming releases. 

Optimizing Your App

Even with the power of AI behind your app, keeping your app up-to-date can be a challenge. At Grio, our software developers are skilled at creating and maintaining post-launch schedules to keep apps running smoothly. To learn more about leveraging AI in your app development lifecycle or for help maintaining your active app, reach out to our expert developers at Grio today.