In today’s competitive business market, the ability to evolve quickly is paramount for success. When you encounter a new challenge and need to staff up quickly or find a solution that is outside of your team’s typical wheelhouse, hiring a software development company like Grio can be the perfect solution.

Hiring a software agency can save you time, money, and headaches and set your company up for long-term success. But, before you invest in your newest venture, how do you ensure that the team you’re hiring is the best one for the job?

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When the economy slumps, businesses often find themselves quickly switching from standard operation to survival mode. Business stagnation during an economic downturn can last from a few days to a few years. However, while it may seem prudent to batten down the hatches and try to weather the storm, too much hesitancy can lead to a decreased return on investment (ROI) and diminished market competitiveness.

So, what do you do when you need to cut costs without sacrificing your efficiency, quality, or long-term business goals? You outsource. 

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When you think of Internet of Things (IoT) devices, you probably think of your smartphone and smartwatch. Perhaps you think of the home security app on your phone or the sound system that your Alexa can control. What you probably don’t think about is the heating, ventilation, and air conditioning (HVAC) system in your office or hotel. And yet, Grio’s client Daikin is bringing commercial HVAC systems to the cloud. 

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Whether you’re building a complex healthcare portal or a finance app for small businesses, you must understand your users’ needs and desires. No matter how great your app is, it will only be successful if it successfully connects with your target audience. 

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At Grio, we pride ourselves on creating innovative web and mobile applications with beautiful, streamlined user interfaces (UI) and user experiences (UX). But how do we ensure that our UX appeals to an app’s target users? The answer is simple: UX surveys. 

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Whether you’re a Bay Area startup or a Fortune 500 company, the prospect of creating a new app can be daunting. There is no one-size-fits-all approach to creating an app, nor is there a universal solution that will guarantee success. Even if you have a brilliant idea for the next big app, turning your conception into reality takes a large amount of time, money, and resources. 

At Grio, we are here to make sure that your investment isn’t in vain. After 15 years of web and mobile software development, we have learned a thing or two about creating apps, and we’ve discovered the best method for setting yourself up for long-term success: The MVP App. 

Not convinced? Let us tell you more about it. 

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As of January 1, 2023, there were nearly 2 billion websites on the internet, with thousands of new webpages being added each day. With that much competition, it can feel impossible to direct traffic to your website. That’s where search engine optimization comes in. 

Search engine optimization, also known as SEO, prioritizes your website above other websites with similar content, ensuring that consumers click on your page first. The more traffic is directed to your page, the more clicks you get and the higher your monetization potential becomes. 

However, understanding the best SEO practices to employ can be overwhelming. In this blog post, I will discuss what SEO is and the strategies we employ when updating our client’s websites to make them competitive in the digital sphere. 

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