The word “quality” first appeared in the English language around 1300. Technically, “quality” is a neutral term, referring to the character or nature — good, bad, or otherwise — of a person, place, or thing. However, when we use this word today, we’re often implicitly pointing to high quality. Most modern definitions of “quality” indicate that the term is connected to attributes like lack of risk, ease of trust, superiority to competition, and high value.
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