(This article is derived from a presentation given by Gideon Spencer)
As creators and developers, we are constantly coming up with new ideas for what we believe will be the next big product. However, creating the hottest product on the market is about more than just having a big idea; it is about engineering the product/market fit to ensure that you have an item that users cannot live without. In this post, I will be outlining a systematic approach you can take to product/market fit, as well as examining a case study on this process. Another great source of information on the topic is the original post written by Rahul Vohra, the founder of the company in the case study, Superhuman.