Search Engine Optimization for 2023

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As of January 1, 2023, there were nearly 2 billion websites on the internet, with thousands of new webpages being added each day. With that much competition, it can feel impossible to direct traffic to your website. That’s where search engine optimization comes in. 

Search engine optimization, also known as SEO, prioritizes your website above other websites with similar content, ensuring that consumers click on your page first. The more traffic is directed to your page, the more clicks you get and the higher your monetization potential becomes. 

However, understanding the best SEO practices to employ can be overwhelming. In this blog post, I will discuss what SEO is and the strategies we employ when updating our client’s websites to make them competitive in the digital sphere. 

AI and the Future of Jobs

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AI is a transformative technology that will fundamentally reshape economies and pose significant challenges for policymakers. In fact, many believe that AI could be the fifth industrial revolution, bringing with it massive changes to nearly every aspect of our society. But, if AI sparks the next industrial revolution, the question then becomes, which jobs will be most at risk in the upcoming years? As a software development agency, how do we at Grio continue to support and protect our employees while embracing the newest technological advancements? 

DEI(A) in Remote Workspaces

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Though the pandemic is a thing of the past for many people, its impact is still being felt in many areas of our lives. In the workplace, the pandemic seems to have created a permanent shift towards remote working. A large number of companies, Grio included, have kept remote and flexible work hours, citing numerous benefits for both employees and employers. 

However, remote work provides its own set of challenges, and it is important that employers take proactive steps to continue supporting their employees. In this blog post, I’ll examine how workplace practices for diversity, equity, inclusion, and accessibility (DEIA) must evolve to remain at the forefront of remote workplaces, and the steps employers can take to successfully implement a virtual DEIA plan. 

Maximizing Your Logs with CloudWatch Logs Insights

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When you run your application, it generates logs that record pertinent information about the activity, or records of events. These logs, which can contain essential information about your app, its users, and everything in between, can be incredibly beneficial sources of information. Effective logs allow you to stop making assumptions about what’s happening in your code and instead focus on informed decision-making. However, the data is virtually useless if it isn’t stored, searched, and analyzed correctly. 

In this post, I’ll provide a brief overview of good logging practices and examples of how you can use CloudWatch Logs Insights, a program designed to help you interactively search and analyze your log data, to better consume the logs you generate for your application.

Design Docs

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Design Documents, or Design Docs for short, are used in various fields to articulate project plans and specifications. In the realm of software development and product design, where effective communication is imperative for success, Design Docs document the high-level implementation strategy for the project, as well as any design decisions and justifications that are made during the initial development stages. Design Docs act as informal, yet comprehensive blueprints that delineate the objectives, functionalities, and technical intricacies of the proposed design.

Harnessing the Power of Quality Assurance in Daily Life

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Quality Assurance (QA) practices play a critical role in ensuring that products and services meet specific standards before being released to customers. However, QA doesn’t have to be limited to manufacturing processes or software development. Have you ever considered how QA could enhance your daily life?

Technical Evolution in Theme Park Attractions: Disney’s Space Race

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When you hear the phrase “theme park,” it’s hard not to simultaneously picture a mouse named Mickey. However, while the colorful attractions and whimsical characters of theme parks feel effortless, in reality, their success is based on the ongoing technological advancements that keep the attractions safe and fun.

Debugging Difficult Things

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One of the unfortunate realities of any application is that it requires maintenance. As technology continues to evolve and operating systems undergo improvements, applications must be updated to continue running smoothly. However, installing updates isn’t as simple as simply hitting the “update” button. In this post, I will explore our recent updating and debugging adventures on a Ruby on Rails application. 

Applying Composition to the Digital Web Experience

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Good composition occurs when every visual element of a photograph has been placed with intent and plays a precise role that adds to the overall story the photo is conveying. By maintaining a balance of detail and space within a frame, the photographer can create pleasing visual aesthetics while communicating a message. 

While some photographers have a natural instinct for good composition, others aren’t so lucky. To help others understand these nuanced elements, photographers have simplified certain compositional structures that are known to work into mathematical elements. These elements are then applied to basic grids that can be taught and reused by any and all photographers, old and new.

But can this rule be used in other forms of media? Say, in digital web experiences?

Creating a Custom WordPress Plugin: Rendering a SPA and Exposing a REST API

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If you’ve been on the Internet, chances are you’ve used a WordPress site. WordPress, a free, open-source content management system (CMS) that allows you to host and build websites, is currently responsible for 43% of all websites on the Internet. With so many WordPress websites out there, finding ways to increase your site’s useability and efficiency is key. One easy way to do that? By rendering a SPA and exposing a REST API.